Clever Volkswagen advert really hits home

Number Plates

Cinema goers have been shocked by a unique advertising campaign from Volkswagen. The advert depicts a pleasant country drive from the driver’s perspective. You see the driver start up the car and  drive down a tree-lined road.

At this point in the advert, a text message is automatically sent to every phone in the cinema. Of course everyone stops watching the advert to check their phone. While this is happening, on screen, the car careers off the road and hits a tree.

The point of the advert is to highlight the dangers of being distracted by your mobile phone while driving. The simple act of quickly checking a text message could be fatal.

It’s an important message delivered in an unusual way that is bound to hit home and be remembered. Hopefully it will go some way towards saving lives.